Movie¡2026¡0h 50m
How Chee!
DocumentaryComedyHistory
Synopsis
From 1996 to 1998, a low-budget TV commercial for Saskatoonâs Great Buffet of China aired relentlessly. Featuring a Caucasian pitchman introducing the phrase âHow Cheeâ and a group of amateur young actors repeating it, the ad became infamous. Some laughed. Others cringed. Many called it the worst commercial ever made. Thirty years later, it still resurfacesâat one point even going viral in China. How Chee! explores the unlikely origins of the ad, the friendship between an immigrant restaurant owner and the professor who tried to help save his business, and the now-adult actors who became locally famous long before going viral was a thing.
Where to watch
Not currently available to stream in United States.
